4 Social Media Musts for Upper-Tier Real Estate Agents
04/11/2019
Having a strong social media presence is essential for any real estate professional, but it is especially true for those who work in the high-end real estate market. While social media can be a valuable component of your overall marketing strategy, if done incorrectly, it can negatively affect your brand.
Here are four essential steps you need to take to make sure your social media contributes to your success as a high-end real estate professional.
1. Create a separate Facebook group.
If your real estate business already has a strong social media following, well done, you are farther ahead than many of your peers. However, if you intend to grow, or already have a sizeable amount of affluent clientele, it is recommended that you either create a separate Facebook page geared towards that specific group of individuals or start a private Facebook group for your wealthy clients. Private, or closed, Facebook groups are gated by the group creator, requiring new members to be accepted before they can join the group. It’s this level of privacy and exclusivity that high-net-worth individuals come to expect from the people they do business with so why should real estate be any different?Want to learn more about how to successfully market your luxury business online? Sign up for an Institute Training course today!
2. Look to luxury brands for inspiration.
It’s important to remember that affluent buyers and sellers are not comparing you to other real estate professionals, but rather to other luxury brands and services. So, if you want to evoke the same level of luxury as Saks-Fifth Avenue or the Ritz-Carlton, your social media should mirror those luxury brands to the best of your ability. An excellent place to start is to follow some of the major luxury brands and see how they run their social media channels. Some commonalities you’ll notice across industries are:- High-quality photos
- Strategic use of hashtags
- Multiple posts per week
- Videos
- Consistent brand voice and messaging across social channels