Not all agents are equal

Institute Members Are Trained to Work in Luxury Real Estate.

The Institute for Luxury Home Marketing exists to help buyers and sellers of luxury homes and estates find real estate professionals with the knowledge, skills, and expertise to support their unique needs. Our members specialize in the luxury home market and have completed extensive training to build additional competencies.

Members of The Institute also have access to exclusive market insights and the latest marketing strategies, enabling them to stay on top of changing market conditions and offer effective plans to sell luxury properties. This insight and specialized knowledge makes our members, especially those who have earned the Certified Luxury Home Market Specialist™ (CLHMS) designation, the best agent choice for affluent buyers and sellers of luxury residential properties.

Select the Right Agent

Successfully buying or selling a luxury home starts with selecting the real estate professional that can best assist you. Not all agents operate effectively in the upper-tier market, a segment that requires special competencies and marketing expertise. Here are five tips for choosing an agent in the luxury real estate market.

Basic Search

Christy Watson
Keller Williams Preferred Realty
Christy Watson Homes

Christy is all 5's across the board, and that might be an understatement. My wife and I were referred to her by an agent in Minnesota. We relocated out here for work and didn't know much about the area. Christy made us feel comfortable from the start through a process that could have been str...

Karen Woodard
Beverly-Hanks Realtors
Don and Karen Woodard

"Karen and Don proved to be a tremendous resource. Our search took nearly a year. Every time we visited Asheville to see our daughter, they were incredibly gracious and available to help us look and research.They gave up many hours on weekends to do this. Karen aided us in our decision making, gu...

Kim Small
Keller Williams Vero Beach
The Small Group

"We met Kim thru a phone call on a new listing she entered into the system. She immediately called us back, gave us her opinion of the condition of the unit (which was very accurate) and we made an offer sight unseen. She drafted the offer and promptly submitted it to her client. The property wen...